Trópico

Trópico is a Spotify playlist featuring the greatest hits of música popular brasileira (Brasilian popular music). My team and I created a brand identity system for Trópico that captured the essence of the genre and appealed to listeners new and old.


Featured in The Brand Identity
Brand strategy
Copywriting
Concepting
Design
Research

Design & Strategy: Julian Mancini, Victoria Rabelo Gerson, & Makisa Bronson
Advisory: Júlia Aguiar and Carlos Bocai