Trópico is a Spotify playlist featuring the greatest hits of música popular brasileira (Brasilian popular music). We were tasked with creating a brand identity system for Trópico that captured the essence of the MPB genre and appealed to listeners new and old.
Visit
Brand strategy
Copywriting
Concepting
Design
Research
Copywriting
Concepting
Design
Research
Team: Julian Mancini, Victoria Rabelo Gerson, & Makisa Bronson
Advisory: Júlia Aguiar and Carlos Bocai
Advisory: Júlia Aguiar and Carlos Bocai