Trópico is a Spotify playlist featuring the greatest hits of música popular brasileira (Brasilian popular music). As part of our final project at the design school Aprender, my team and I created a brand identity system for Trópico that captured the essence of the genre and appealed to listeners new and old.
Featured in The Brand Identity
Brand strategy
Copywriting
Concepting
Design
Research
Copywriting
Concepting
Design
Research
Design & Strategy: Julian Mancini, Victoria Rabelo Gerson, & Makisa Bronson
Advisory: Júlia B. Aguiar (Jones Knowles Ritchie) and Carlos Bocai (Base Design)
Advisory: Júlia B. Aguiar (Jones Knowles Ritchie) and Carlos Bocai (Base Design)