Journa is a consumer health brand developing plant-derived, clinically-validated solutions for aging health conditions, such as bone loss. Practice partnered with the Journa team to build the entire brand and creative vision from inception to launch.
As a strategist and copywriter, I helped craft Journa’s overarching strategy and tone of voice. I used these foundations to develop copy for nearly every key brand touchpoint, from packaging and web to email marketing and launch PR.
Packaging copy
Website copy
Medical sales collateral
Video ad script
Digital ads
Email strategy & copy
Social strategy & copy
PR
Creative Direction: Michelle Mattar
Graphic Design: Brit Diamond, Rohan Chaurasia, Julia Ambrus
3D Design: Julia Ambrus
Strategy & Copy: Michelle Mattar, Makisa Bronson