IYK is a technology company bridging the physical and digital worlds. As Head of Growth, Social Media & Content Producer, and employee #2, I led content strategy, verbal brand, and copywriting to drive conversion, bring new products to market, and establish IYK as a pioneer of emerging digital culture.
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Copywriting
Verbal brand identity
Social media marketing
Creative production
Campaign
Design: Andrew Spencer, Jamie Kim, and Jenny Jiang
Content & Copy: Makisa Bronson