Innerwork is an innovative health brand developing sugar-free, hyperconcentrated gummy & liquid vitamins that support your health from the inside out. At Practice, we developed the brand world for Innerwork’s launch. 

I developed Innerwork’s brand strategy, as well as its playful, yet technical tone of voice, branded product names, and engaging messaging for web and print. I also helped develop the brand’s content strategy for launch and beyond.

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