Clarify is a leading healthcare analytics platform distilling complex healthcare data into clear, actionable insights. At Practice, we architected Clarify’s next evolution with a bold, future-facing rebrand.

As the brand strategist and copywriter on the project, I helped lead a strategic brand audit and developed a streamlined brand strategy positioning Clarify as the architect of clearer healthcare insights. Grounded in this new strategy, I also helped carve out new brand architecture and a refined product naming system. I then conceptualized the strategy across customer-facing messaging, web copy, and other key collateral such as digital ads and PR.

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