Clarify is a leading healthcare analytics platform distilling complex healthcare data into clear, actionable insights. At Practice, we architected Clarify’s next evolution with a bold, future-facing rebrand.

As the brand strategist and copywriter on the project, I co-led a strategic brand audit and developed a streamlined brand strategy positioning Clarify as the architect of clearer healthcare insights. I also helped develop new brand architecture, a refined product naming system, a clarified tone of voice, and copy for key brand collateral.

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